Globalization is the process of transferring ideas and cultures, increasing interconnectedness among nations and people. this usually results I increased opportunities for communication, exchange of goods, and migration of people.
Cultural imperialism is the practice of promoting a more powerful culture over a least desirable culture in terms of direction and volume. Slowly but surely, all cultures are becoming the same. Cultural flow reflects imbalance in global power structure. Today, a small number of U.S. or transnational conglomerates dominate global media flow, resulting in loss of local culture and more cultures becoming Westernized. Globalization and Internet are accelerating the process of cultural influence.
Walt Disney exemplifies cultural imperialism in media. Disney theme parks worldwide portray Western culture and Mickey Mouse has become a worldwide phenomenon. The Disney Brand has become extremely popular even outside of the United States. The products and services depict the American way of life through many different kinds of media, with theme parks and TV shows, movies and merchandise, all under the same Disney brand.
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