An aspect in the studio system of production that I find particularly interesting is the role of stars and their association with other stars of the same studio. Majoring in advertising, I am particularly interested in this aspect because this ‘suggestion’ exemplifies advertising in Classic Hollywood. Stars are essentially ‘selling’ other stars in the same studio.
This aspect affected the films that studios made because stars become more associated with genres and studios. For example, Humphrey Bogart became characterized by his fedora and trench coat and known for his work in the detective genre.
An example of this is when Major studios, especially the “Big five” such as Metro Goldwyn Mayer (MGM), use one star to promote other stars. This was shown in the clip Dear Mr. Gable that we viewed in class. Judy Garland is a fan of Clark Gable and sings of how she came to love him. Because of this, fans of Garland become interested in the actor Clark Gable as well, building star power, a vital part of the studio system of production.
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